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Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.
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You need to know about some of the most common errors that take place when people first start their niche research. These errors can do some severe damage to your outcome, and eventually to your wallet, if you end up choosing the wrong niche to try based on improper research. Let's see what the most common errors are..
The one biggest error made in researching a niche is not narrowing it enough. Keep in mind these are niches. A website devoted to books is not a niche market. However, if you narrow it down, you can create a list of the niches under the larger category of books. Examples of niche markets would be topics such as old books, or a site devoted to cookbooks and anything related to them. You want to narrow your search as far as possible. If you research only "books" then you are going to believe there's a huge market full of waiting buyers out there. However, when you open up your store, you'll find instead that cookbook buyers aren't as plentiful as you believed!
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Be friendly online. Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.
Write an article. Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.
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